Advertising at the arena

Advertising at the Donbass Arena is not just an excellent opportunity to link your company name or trademark to the image of the new Donetsk stadium, but to be seen by at least 1.5m visitors that walk through its doors every year.

Over a short period of time the Donbass Arena has turned into one of the major attractions of the mining capital, continuously attracting interest from football fans and non-football people alike.

Being both a business and cultural centre of the region, the Donetsk arena is always open to visitors. Conferences, events and tours are held here daily, which in combination with the Fan Café and a lounge bar allows to effectively advertise not just on the match days.

Owing to the Donbass Arena’s uniqueness, we have quite a number of options for placing your advertising and our creative team of experts will make a difference to the way your ideas, even the most challenging ones, get materialised.

The newly-built stadium has diverse advertising resources. We will match your expectations by providing you with the most effectual options: from mass advertising at the most attended football matches and concerts in Ukraine to VIP events hosted in our restaurants, bars, executive boxes and fitness centre.

All the home matches of the Miners are aired live on Ukrainian and Russian TV channels. We should also note that the broadcasts of our matches continue to have top TV ratings nationally.

Taking part in special projects for fans (School Club, Family Club, Student Club) will open up more opportunities for promoting your brand to special sub groups within the fanbase.

When becoming a sponsor, you will even be able to get the FC Shakhtar players involved in your marketing projects, let alone advertising placement throughout the stadium.

More than five million people support FC Shakhtar Donetsk in Ukraine, and that number continues to increase. And a large proportion of the club’s fans read the Shakhtar Club Magazine, which they can buy from various outlets or receive by subscription. There are multiple advertising and sponsor opportunities for you to target the Club’s fanbase within the magazine.

The CRM system, which registers each fan’s presence and activities at the Donbass Arena, enables us to closely monitor the efficiency of advertising campaigns during matches.

Advertising effect at the Donbass Arena is reached owing to:

  • Top match attandance rate in Ukraine – over 33,000;
  • Top broadcast ratings;
  • Live coverage on the TV channels of Ukraine, Russia, Moldova, Armenia, Kazakhstan, Poland, Middle East and North Africa;
  • Creative ideas for carrying out joint projects;
  • Diversity of advertising media;
  • Your brand’s positionability for the rest of the year besides match days;
  • Possibilities for targeted advertising (generating events that enable your company to target a particular audience).

A flexible discount system was devised for our long-term customers.


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